Another chapter in the ongoing tale of how the media business sucks
Rolling Stone has finally given up. Yep, according to the New York Times, Jann Wenner has hired a limey editor who’s going to have the magazine doing the Full Monty posthaste—by this I mean employing the we-need-to-be-more-like-Maxim formula of shorter stories, more pictures, and dumber content. The new kid on the block is one Ed Needham, he of For Him Magazine infamy, who is quoted in the article as saying, “I don’t think people have time to sit down and read.”
Now I’m the first in line to bash The Stone for hyping whatever happens to be popular without regard for taste, for being Jann Wenner’s personal suck-up tool, for being all too frequently a tool of the music biz. But at least the magazine, for all its faults, still had content: Actual researched stories, frequently interesting, occasionally even enlightening. Stories that had to be read, not just skimmed or flipped through. Apparently, that’s becoming a thing of the past; The Stone is choosing to become just another piece of crap.