MTV calls 2007 The Year The Industry Broke and gives a nice timeline of “what went wrong and when.” By James Montgomery, with additional reporting by Gil Kaufman.
Not surprisingly, there’s no mention of MTV’s own role in the fiasco that is the music industry today. They should have at least mentioned the disastrous 2007 VMAs in which Britney flopped and Justin Timberlake challenged the channel to “Play more damn videos. We don’t want to see the Simpsons on reality television. Play more videos!” And how it shuttered its lame-ass digital music store, Urge, in August. Whatever though.