Pitchfork first created an MP3 page back in the autumn of 2001. But until a couple weeks ago when they rebranded it as Forkast, the mp3 page was strictly an ad revenue channel, just like the free CD that comes with Magnet magazine. Bands and labels paid Pitchfork to post their mp3s. The small print at the bottom of the page disclaimed: “Paid promotion. No critical endorsement of these songs by Pitchfork should be assumed.”
Who knows how bands and labels get their mp3s posted on the new Forkast, but so far they’ve given out some pretty interesting tracks. We’ll try to give a regular round-up of the best stuff that isn’t available elsewhere, or at least the stuff we think you ought to hear.
• Charlie Louvin [ft. Jeff Tweedy]: “The Great Atomic Power” from Charlie Louvin, due Feb 20 on Tompkins Square.