The latest buzz out of Cupertino is that Apple may be considering a subscription-based model for next-gen iPods and iPhones. Similar to Nokia’s deal with Universal Music Group, Apple would apply a one-time surcharge to the purchase price of their digital music devices, which would give users access to the entire iTunes store. The deal seems to be stuck on what that surcharge should actually be with a range between $20 (as Steve Jobs wants it) to $80 (closer to the Nokia deal and reportedly pushed by the labels).
If true, this is quite a turn around for Jobs who in the past has said that subscription models a failures.
“Never say never, but customers don’t seem to be interested in it,” said Jobs in May, according to Rolling Stone.
I would be surprised to NOT see this go through as it ensures users stick with Apple products, lest they lose all those tunes on they iPhones.
What do you think? Do you prefer the 99 cent download or a moderately priced subscription?