Ice Cube talks to MTV.com about his new album and going indie:
“Going independent in 2006 really re-energized me. It rejuvenated me [and] my feelings for the game,” he said. “Being on [major] record labels is for the birds. It sucks all your energy out. Because the good ideas you come up with, a lot of times they don’t wanna do it. Especially on the promotional tip. They follow these same ancient formulas to sell a record. You gotta be creative in 2008 to sell a record. That’s the first thing. When I started doing it independent, it gave me my swagger back and made me feel like I was doing hip-hop and not just doing records for somebody. I just went back to the essence and stopped worrying about the hip-hop fans and started worrying about Ice Cube fans.”
Raw Footage is out August 19 on Lench Mob Records.