Who knew? According to the New York Times, people are listening to a lot less radio than they were ten years ago. It surprises me that they’re still listening at all. But apparently, radio has slipped a lot more when it comes to college graduates:
Over the last decade, college graduates ages 25-54, who make up an increasingly large portion of the population, have abandoned radio eight times faster than nongraduates. Today, they listen to 15 hours and 45 minutes of radio a week, while their peers without degrees listen to 21 hours and 15 minutes weekly.
A pointless graphic in the piece points out that weekly radio listening has decreased 240 minutes among folks with a degree while it’s only decreased 30 minutes among non-graduates. The article blames the discrepency on the types of jobs people do, but I wonder how much it has do with iPods…
How many hours of radio do you listen to per week? I’d estimate that I listen to approximately one hour of commercial radio per week. If you include NPR, it probably jumps to 10-12 hours per week. I listen to my iPod approximately 25-30 hours per week.
Video: Elvis Costello and The Beastie Boys – “Radio, Radio” (Live on SNL, 1999)