According to the Financial Times, Apple is working with EMI, Sony Music, Warner Music and Universal Music Group “to stimulate digital sales of albums by bundling a new interactive booklet, sleeve notes and other interactive features with music downloads…”
Consumers would be able to play songs directly from the interactive book without clicking back into Apple’s iTunes software, executives said.
“It’s not just a bunch of PDFs,” said one executive. “There’s real engagement with the ancillary stuff.”
Looking at a September launch date, apparently to coincide with a 10-inch tablet computer (essentially a big iTouch). This could be interesting. I’ve often complained that one of the things that’s kept me from giving up (most) physical media entirely is the lack of liner notes, information, etc.
Of course if they really want to stimulate album sales, releasing albums without filler would help, too. And maybe not focusing all the label’s resources on groups that are so blatantly all about the single… You know, like maybe try to promote “album artists” instead of pop stars who have the staying power of a fruit fly.