New Dead Weather video: Die By The Drop

Video: The Dead Weather – Die By The Drop

Jeez, we can’t seem to go more than a week without Jack White dropping another single! Who’s he think he is, Berry Gordy? This one is the lead off single from the Dead Weather‘s sophomore effort, Sea of Cowards, due May 11 on Third Man/Warner Bros. I’m happy to see them spend some Warner dollars on a high-production video with costumes, sets, masks, special effects, and smoke machines. Badass. I also like how Jack is morphing into Johnny Depp and Alison Mosshart is gradually becoming indistinguishable from Meg.

Crazy to look back and realize how influential Beetlejuice and Edward Scissorhands have become. Who would’ve guessed?

The Dead Weather: iTunes, Amazon, Insound, wiki, web.

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