Given the anti-gay laws and whole Edward Snowden contretemps, it seems as though Russian vodka isn’t as popular in drinking establishments in the West as it once was, which provides an opening for distillers from other countries. . .including Iceland. Yes, the land of Björk.
Timing is good for Reyka vodka, which uses lava rocks for filtration, especially as it is running a contest for musicians, DJs and fans to perform at and attend the Iceland Airwaves music festival, which will be held October 30 to November 3.
Musicians and DJs have until August 19 to send in their work to Reyka, using Grooveshark (http://grooveshark.com/reykabands). Music lovers have time for a cocktail or two, as they’re not to sign up for their chances to win until later this month: they can do it on Reyka’s Facebook page (https://www.facebook.com/ReykaVodka) from August 30 th through September 30 th.
There will be two bands and two fans sent to the festival among the glaciers and lava.
Says Reyka senior brand manager Lindsay Prociw, “We want our creative friends around the world to flock to Reyka’s land as a beacon of inspiration and imagination, and we’re happy to shepherd them one band, or fan, at a time.”
Presumably with a sufficient number of Reykas on the rocks, and shepherding is a requirement.