New Bonnie Prince Billy video: Blueberry Jam

Video: Will Oldham – “Blueberry Jam”

Will Oldham "Blueberry Jam" (Official Music Video)

Directed by Tim Morton. Single digitally out now on Drag City.

We rarely–like…never–just copy and paste shit from a press release. I mean, what would the point be? A press release is background info; just something to start the story and maybe provide a quote. But this passage we just got from Bonnie “Prince” Billy’s camp is just too good to not share:

Bonny Billy and Lady Billy were living on the rim of the active volcano Kilauea (way back in January, when Halema’uma’u was still a lava lake). They woke one morning to the news that a ballistic missile attack was underway, coupled with the advisory that they should “take immediate shelter” (?!). Thirty minutes later, the warning was rescinded, but not before some serious synapse paths were re-mapped. What could they do with such a soul-jostling? Fortunately, they had friends. Friends who had supplied them with THC-laced chocolate covered blueberries. Bonny sat down and scribbled out a paean to these blueberries, to all blueberries, then closed his notebook and that was that. A couple of weeks later, a call came from Chris Garcia, of the legal weed boutique Hi Fidelity in Berkeley. He wanted to open his shop in style, and thought that maybe a collab with the ‘Prince’ would help. Bonny re-opened the notebook and cranked out a jammer, a fruit-filled jammer to end all fruit-filled endeavors. He brought the song to Nashville where, under the guidance of dear friend and colleague David “Fergie” Ferguson, the song was brought to mouth-watering life. Also on hand to make dreams into reality were guitarist Matt Sweeney and drummer Pete Townsend. Back in Kentucky, Tim Morton conceived and executed the video clip that makes us, all of us, smile.

It would be easy to laugh this off as a gag…a lark. That’s what happens with absurdism. But just as Tina Fey told us to eat more sheet cake, there’s a logic and a purpose in acknowledging that we’re living in madness…with madness. Also, blueberries fucking rule.

Bonnie Prince Billy: web, twitter, amazon, apple, spotify, wiki.

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