2018 Soundscan Data: Total Music Sales and Streams

I’d been holding off on releasing this post until Billboard published Ed Christman’s year-end wrap-up online, but it looks like it’s going to be print-only. So go out and buy the magazine if you want Ed’s perspective on these numbers.

For 2018 Billboard changed the way it calculates streaming equivalent albums. From 2014 through 2017 they counted 1,500 streams as equal to one “album consumption unit.” The idea was that the average payout per stream was $0.005 so 1,500 of those added up to $7.50, i.e., the wholesale price of an album.

This year they’re complicating things by separating paid from ad-supported streaming, with paid subscription audio streams equating 1,250 streams to 1 album unit and ad-supported equating 3,750 streams to 1 album. So it makes it difficult to compare 2018 to the years before…

This also makes you wonder about how much revenue streaming is truly generating. Does anybody really believe that YouTube pays out $7.50 for 3,750 streams of a song? I don’t.

So I’m no longer reporting total music “consumption.” It’s a bullshit metric that doesn’t really mean anything. The industry can manipulate the numbers to tell whatever story they want to tell. Sales and streams, that’s all we really know.

Another complicating factor is that 2018 was a 53-week year, so when Billboard shows volume comparisons to the previous year they use a corresponding 53-week period. This makes me a little nervous about some of the old data we’ve reported, since we sometimes have used the prior year’s numbers. We continue to update this as new information becomes available throughout the year as we try to fill in any holes or correct any mistakes, so if you see any inaccuracies or anything weird please don’t hesitate to let us know.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Compact Discs

Compact Disc Sales (in millions)

2018: 70.7 million
2017: 88.2 million
2016: 104.8 million
2015: 125.6 million
2014: 140.9 million
2013: 165.4 million
2012: 193.4 million
2011: 223.5 million
2010: 239.9 million
2009: 294.9 million
2008: 360.6 million
2007: 449.2 million
2006: 553.4 million
2005: 598.9 million
2004: 651.1 million
2003: 635.8 million
2002: 649.5 million
2001: 712.0 million
2000: 730.0 million
1999: 648.1 million
1998: ~578 million
1997: 504.6 million
1996: 448.4 million
1995: 368 million

Digital Albums

Digital Album Sales (in millions)

2018: 53.4 million
2017: 66.2 million
2016: 82.3 million
2015: 103.33 million
2014: 106.47 million
2013: 117.58 million
2012: 117.68 million
2011: 103.1 million
2010: 86.3 million
2009: 76.4 million
2008: 65.8 million
2007: 50 million
2006: 32.6 million
2005: 16.2 million
2004: 5.5 million

Vinyl albums

Vinyl Album Sales (in millions)

2018: 16.8 million
2017: 14.32 million
2016: 13.1 million
2015: 11.92 million
2014: 9.19 million
2013: 6.1 million
2012: 4.55 million
2011: 3.9 million
2010: 2.8 million
2009: 2.5 million
2008: 1,877,000
2007: 990,000
2006: 858,000
2005: 857,000
2004: 1,187,000
2003: 1,404,000
2002: 1,339,000
2001: 1,246,000
2000: 1,533,000
1999: 1,405,000
1998: 1,376,000
1997: 1,092,000
1996: 1,145,000
1995: 794,000
1994: 625,000

Cassette albums

Cassette Sales (in millions)

2018: 219,000
2017: 174,000 source
2016: 129,000 source
2015: 74,000 source
2014:
2013:
2012:
2011: 31,000
2010: 21,000
2009: 34,000
2008: ~82,000 source
2007: 274,000
2006: ~1.128 million source
2005: ~2.667 million source
2004: 8.6 million
2003: 17.9 million
2002: 29.8 million
2001: 49.4 million
2000: 77.2 million
1999: 105.5 million
1998: ~130.8 million
1997: 146 million
1996: 166.7 million

Digital track sales

Digital Track Sales (in millions)

2018: 412 million
2017: 554.82 million
2016: 724.0 million
2015: 964.76 million
2014: 1.1 billion
2013: 1.26 billion
2012: 1.336 billion
2011: 1.27 billion
2010: 1.17 billion
2009: 1.16 billion
2008: 1.07 billion
2007: 844.1 million
2006: 582 million
2005: 352.7 million
2004: 142.6 million
2003: 19.2 million (SoundScan monitored them only during the year’s second half)

Song Streams *

Song Streams (in billions)

2018: 901 billion (611 billion were audio-only)
2017: 618.03 billion (400.38 billion were audio-only)
2016: 432.2 billion (252.3 billion were audio-only)
2015: 317.2 billion (144.9 billion were audio-only)
2014: 164.5 billion
2013: 118.1 billion
2012: ~89.5 billion (calculated on reports that 2013 was up 32%)

* Non-interactive digital services like Pandora and Sirius XM are not included in the streams tracked by Nielsen Music.

Sources: 2018 (overview, vinyl, cassettes), 2017 (overview, vinyl, consumption, streams, sales, Nielsen), Billboard, Business Wire, Billboard, New York Times, Billboard, Billboard, Nielsen Music, Billboard, Billboard, Billboard, USA Today, Billboard, Billboard, Billboard, Billboard, Billboard, Billboard, Billboard, Billboard, USA Today, Computer World, New York Times, Hollywood Reporter, CTV, BBC, WSJ, Billboard, Billboard, Billboard, Billboard, Billboard, Billboard, Pitchfork, Narm, Billboard.

We’ve been doing this for a while. See our previous annual sales wrap-ups: 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009.

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