I’ve been reading Sticky Fingers, Joe Hagan’s new Jann Wenner biography and it’s really fascinating. One of the things that has surprised me was how DIY those first several issues of Rolling Stone were. It really was a bunch of volunteers hustling to pull those 24 pages together. Granted, some of those volunteers might not have realized they were volunteering until they never got paid, but still. DIY.
It’s also interesting to read how provincial toward San Francisco bands Wenner was, balanced only by his fanaticism toward the Beatles and the Stones. Looking back at those early issues it’s not surprising that many of the ads were local. Television station KQED took out full page ads. So did Bill Graham, promoting shows at the Fillmore.
Local record stores advertised too, including one called “Music 5 is Alive” at 887 Market Street, who in issue #4 boasted a “Special Price on the New Beatles LP.” Although their ad doesn’t specify the price it does include a psychedelic illustration that I’d never seen before.*