While there may have been some consternation or disappointment that Lady Gaga didn’t take the opportunity at the Pepsi Zero Sugar Super Bowl Halftime Show (PZSSBH) to make a political statement of some sort regarding the Muslim ban, the dissing of two U.S. allies, nominations of an array of Wall Street billionaires to the Cabinet, throwing shade on federal judges, making outlandish claims about voter fraud, or comparing American citizens with Vladimir Putin, did you happen to notice that this was the Pepsi Zero Sugar Super Bowl Halftime Show?
There’s no business like show business and something like the PZSSBH is the biggest business of them all each January on screens across the planet.
It has long been a mystery to me why there are performers like Lady Gaga at the Super Bowl Halftime Show. But it is less of a mystery when you figure that there are those who are going to watch the Super Bowl because they like football and so they’re going to watch the Super Bowl, or those who are going to watch the Super Bowl because they are at a party where there are so many and so large screens that it is impossible not to watch the Super Bowl, and then there are those who might click over every now and then to see if they can catch a commercial. Or if there is some performer playing at the stadium with a stage set that is only dwarfed by those used for the Olympics Opening Ceremonies.
You want to sell those people some Pepsi Zero Sugar. You hire Gaga.