Video: Anna Burch -- “Not So Bad”
Directed by Anna Burch. From If You’re Dreaming, out April 3 on Polyvinyl.
Anna Burch first caught our attention hula-hooping in her “2 Cool 2 Care” video. That whole album, Quit the Curse, was solid, and now she’s back with the first single from her second album. It features the same clean guitar tones and upfront double-tracked vocals that we first fell in love with but the instrumentation here is a little jazzier, i.e., features saxophone.
Burch says it’s “an optimistic love song about retreating into memories to find what you need to feel in control of your own narrative when everything else around you feels precarious.”
She adds, “I wrote ‘Not So Bad’ the day before I left to record, because I felt there was an important piece of the album missing—a hopeful, escapist pop song that dealt more positively with themes the other songs were circling around—and luckily it came together almost immediately. The chord progression felt light and jazzy, and when I started to write the words I remembered my mom bugging me about how melancholic my lyrics tend to be, ‘Surely your life hasn’t all been that bad!'”
The video was dreamily filmed at the Senate Theater in Detroit.