Adele’s new album, 25, sold 3.38 million copies in its first week in the United States. This is bonkers. That’s more — way more — than any other album has sold in a week since Nielsen started tracking real sales in 1991.
Only one other album has sold more than two million albums in a week, and nobody’s sold three million. *NSYNC’s No Strings Attached sold 2.42 million in 2000. For the mathematically challenged, 25 sold 960,000 more copies than its closest rival which happened to be released at the absolute zenith of record sales. Billboard‘s Glenn Peoples has some crazy figures that claim that adjusted for inflation (or something) this would somehow be “equivalent to her selling 7.59 million units in 2000.” I don’t know about that, but I know that 3.38 million is a shitload of records in 2015 or any other year.
Pre-SoundScan data is unreliable at best, but it took Sgt. Pepper three months to sell 2.5 million copies according Bob Spitz’s Beatles biography. It took Meet the Beatles four years to sell 5.8 million copies, according to issue No. 24 of Rolling Stone. That same 1968 article points out that the top selling album of all time then was The Sound of Music soundtrack with 8 million. It was front page news that Capitol Records had shipped 3,301,275 copies of the White Album to stores.
So this is big news.
In addition to those 3.38 million “pure album sales” 25 also moved 96,000 “track equivalent album units” and another 8,000 “streaming equivalent album units” bringing its official Nielsen total to 3.48 million equivalent album units.
More sales details: 1.71 million compact discs, 1.64 million digital albums, 22,000 vinyl albums. Sorry hipsters, there was no official cassette release.
A year ago when Taylor Swift sold 1,287,000 copies of 1989, I pointed out how rare it’s always been to sell more than a million albums in a week. SoundScan began compiling its figures May 25, 1991, and for the first 8 years there were only two albums that achieved it. The year 2000 was insane when there were 5 albums that broke the million mark, but since then it’s been about one album per year despite the fact that album sales have been declining steadily. It’s obvious now that 2000 was a bubble.
But Adele is a force of nature. The question now is how long will 25 keep selling? I was mesmerized by the staying power of 21, which managed to sell 100,000 copies every week for what seemed like forever. Will 25 have those kinds of legs? We shall see.