When Chrysler busted out with the 2011 Super Bowl ad with Eminem, which gave rise to the whole “Imported from Detroit” theme, a theme that was green-lighted by Olivier Francois, a Parisian-born executive of Fiat, an Italian company (that owns Chrysler), people in Detroit at large got a good feeling. Yes, the people are tough … Continue reading Imported from. . .Canada
Watch JSBX’s new Super Bowl spot for Volkwagen.
Charlie Crist used a Talking Heads song in a campaign ad. Bad move.
If a musician licenses every track from an album, does that somehow mean it’s good? Or just, um, jingly?
The BBC News Magazine examines the “science” of selling out concerning recent British spots featuring punk pioneers Iggy Pop and John Lydon. Ad: Iggy Pop’s insurance commercial Ad: John Lydon’s butter commercial Gee, I wonder why they don’t show these ads in the States?
Remember a number of years ago when a clip of Fred Astaire dancing was manipulated to show him cavorting with a vacuum cleaner? It was weird and sparked a debate as to the appropriate use of dead celebrity’s images in advertising. Well, Yoko Ono has put her stamp of approval on the use of John … Continue reading John Lennon in New Ad
GLONO alumnus Tom Mantzouranis dissects the new Nike ad for AOL Sports Blog, FanHouse. Why Did Nike Use Saul Williams’ “List of Demands” in Their New Campaign? Nike is an edgy company, and their marketing campaigns have been anything but safe lately, but it strikes me as odd that they allowed a song with violent … Continue reading Saul Williams vs. Nike
According to Adage, In Today’s World, ‘Selling Out’ Is the Only Way to Cash In: According to an executive familiar with music-licensing deals, for U.S. rights, marketers typically pay $150,000 for the master recording of a song and another $150,000 for synchronization — the right to put the composition in a TV ad. However, because … Continue reading Selling Out is Easy
of Montreal is being featured in another commercial, and this time frontman Kevin Barnes is getting all defensive in advance of the inevitable backlash. The term “sellout” only exists in the lexicon of the over-privileged. Almost every non-homeless person in America is over-privileged, at least in a global sense. Obviously, I’ve struggled with the concept. … Continue reading of Montreal Sells Out Again
In the future all surfaces will be advertising. The time has come for full-blown corporate sponsorship.