Tag Archives: advertising

All For Who?

In our on-going efforts to track the nexus between Big Business and Bigger Business, we’ve discovered still another development. As you may recall, Jaguar had been using rock superslug Sting to promote its cars, demonstrating how the Jag can lull Sting to sweet dreams of rainforests or more song-writing gigs for cartoon movies. But now … Continue reading All For Who?

Just Push

Quick: What do you think of when you think about the Neon? Or the Stratus? Or the Caravan? Dakota or Durango? Yes, I thought so. Aerosmith. “Dodge and Aerosmith are a perfect match. Both represent the rebellious and youthful energy that great rock and roll bands and great car brands have come to represent. Who … Continue reading Just Push

Some will never get it

Check this out, the latest idiocy from a company long known for such: “Buick is introducing a new divisional tag line in upcoming television work that breaks this week for the Century. The line ‘It’s All Good’ closes the new spot and begins to appear in print advertising for all Buick brands.” Yep, you read … Continue reading Some will never get it

VW: Very White

There’s an oddity sitting in my CD player right now. It’s a promotional CD from Volkswagen that they give you when you buy a new car. I snagged it out of a press evaluation car because I figured it might have some decent tunes on it, you know, stuff from their commercials: “Mr. Roboto” or … Continue reading VW: Very White