When we first launched Glorious Noise in February 2001 the country had just inaugurated a Republican president who had lost the popular vote after a bitter, draining campaign. My pals and I were not optimistic about the future.
We’ve written at length about the origins of this site, about the influence of Vanity Fair’s “Rock Snob Dictionary,” about Jim DeRogatis’ Lester Bangs biography, about the on-point emails from Johnny Loftus…but equally influential was the work of Hunter S. Thompson, who had recently launched his online column, Hey Rube, for espn.com (thankfully archived here). His posts were honest and fearless and beholden to no one; we idolized him. Thompson took his own life shortly after Bush was inaugurated for his second term, and I miss his voice every time I read the news.
The GLONO posse has always been a bunch of politics junkies. Which is why in 2006 we started POLJUNK, the national affairs desk of Glorious Noise. The site is no longer active, but the Twitter account is still on fire. You should follow it. We try to keep most political commentary out of the @gloriousnoise account so we can keep the focus on music, because in times like these it becomes more important than ever to remember that there is still good stuff going on in the world.
Please don’t think we are putting our collective heads in the sand when it comes to the current political situation, but there are lots of avenues available out there that provide your minute-by-minute fix of outrage porn. It’s important to stay informed, but it’s also easy to get overwhelmed by the constant barrage of bad news. And that doesn’t do anybody any good.
Independent voices are getting more and more consolidated as people increasingly get all their information from fewer and fewer sources. 16 years ago when we started GLONO the online world was a very different place. I was convinced that the internet was an incredible thing, leveling the playing field between the bigwigs and the little guy. The democratization of opinion was going to make the world a better place, where a bunch of nerds with a modem could potentially have as much influence as Jann Wenner or anybody else. And musicians wouldn’t have to go through evil record labels to get their music out to the whole world. Be careful what you wish for, I guess.
Back then, I didn’t want to call this site a blog, despite the fact that we started out using blogger.com as our content management system. I thought Glorious Noise was cooler than that. We had multiple contributors, our own domain, we weren’t diarists, we didn’t feel obligated to post multiple times a day, most posts weren’t just reblogs of existing content. We were an online zine, not a crummy little blog. We are, after all, professionals.
Today, that distinction–and snobbery–just seems silly. Glorious Noise is a blog. It’s always been a blog.
And now Twitter and Facebook have basically gobbled up all of the former ways to measure a site’s connection to its readers. Remember when comments were fun? Remember following a bunch of different sites with RSS? Remember discovering cool new sites by following links on other cool sites? Does anybody even read blogs anymore?
So why bother? Why spend your time writing, editing, and publishing articles when you have no indication that anybody’s reading them, and most evidence suggests that not very many people are?
I had a few beers with Johnny Loftus in Chicago a few weeks ago and he asked me pretty much those same questions. My response was, well, why did we start this shit in 2001? Why were we posting stuff back then? Nobody knew about us. Nobody read us. It took us almost a year to reach our 20,000th unique visitor. And half of those were probably bots. But we were thrilled. It was exciting!
We did it because it was fun. And because we had something to say. Even if it was stupid, and sometimes it certainly was. Who cares? Sure, it’s cool when readers give us feedback, and it’s cool to reach new people, but that’s never really been what it’s about.
Our earliest mission statement reads as follows:
Glorious Noise is a forum for my friends to post their thoughts on various subjects, mostly dealing with music. We have been described as rock snobs, but I don’t think that’s a totally fair label for us. We like what we like, and if you want to go out and spend your money on the new Limp Bizkit record, that’s up to you.
This is not a record review site. No one cares about the opinions of a bunch of strangers. If we were professionals, we wouldn’t be here. If you want professional reviews and real rock journalism, I recommend InsiderOne. Glorious Noise just contains some essays, stories, and rants about how rock and roll can change your life.
I hope you like it.
That still cracks me up. So snotty. And righteous. But that was our mindset when we founded the site.
And now I’m asking my posse to keep it going. Because I think it’s important to put good stuff out there. Now, more than ever.
I fully understand that everybody has limited free time. And I get that it’s uncool to ask people to work for free. We’re all grownups now. We have a lot of other pressing, real-life stuff to do. But it’s important to not allow yourself to get bogged down by negativity. As Johnny told me, “In a world of rancor and hot takes, we could all use a safe space to hang.” Purposeful self-interest and self-preservation. And that’s our goal for Glorious Noise for the immediate future. Or at least until the internet is shut down or the world ends…
We are going to continue to self-publish independent content on this self-funded site. Just like we’ve been doing for the past 16 years. And I still hope you like it.
Say it loud: I’m BLOG and I’m proud.