In her introduction to the IFPI annual Global Music Report, which covers 2019, IFPI chief executive Francis Moore writes, “. . .it was originally drafted prior to the global COVID-19 pandemic.” Presumably there is a bit of an acknowledgement on Ms. Moore’s part that while the 2019 stats are past, they are not necessarily prologue: who knows what the future will bring?
While some of the stats aren’t particularly surprising, as in, predicated on consumption in the forms of streaming, downloads, and physical formats, Taylor Swift is the #1 IFPI Global Recording Artist of 2019, there are some numbers that are a bit strange. For example, in 2019 synchronization revenue—which is that derived from the use of music in advertising, film, games, and TV—was up 5.8%, accounting for 2.4% of all revenue in 2019, or $500,000,000 (U.S.). Ten years ago this metric didn’t even exist (or the amount of money was microscopic to measure).
What is someone more unusual, however, is that of the 10 on that list of the tops, there are two that no longer exist as they were known to be when they gained the traction necessary to make them on the top-10 list: Queen (#5)—and there is a picture of the band including Freddie Mercury not Adam Lambert—and the Beatles #10). I wonder how Ariana Grande (#6) feels about being nudged out. Much of the strength for Queen and the Beatles is probably predicated on their performance in the global top albums, where Bohemian Rhapsody was #6 and Abbey Road #10.
The #1 global album in 2019? A greatest hits album by Arashi, a Japanese boy band, 5×20 All the BEST!! 1999-2019. One can only think that in order to be a boy band with that longevity there were musician changes like a revolving door.
(It is worth noting that there is something to be said for the power of boy bands. Number 3 on the global top 10 album list is Map of the Soul: Persona, by BTS, the Korean boy band. That album sold 2.5-million units. Arashi sold significantly more, 3.3-million. And what was in the middle? Taylor Swift’s Lover, at 3.2-million.)