Quick: What comes to mind when you think of Jennifer Lopez?
No, not that. But what do you think of her as regards her profession?
As in: singer, actress, TV reality show judge.
But that’s only scratching the surface because according to Chrysler Group, which is featuring Ms. Lo in a series of commercials for the Fiat 500, she is an “actress, entertainer, philanthropist and entrepreneur.”
Guess they forgot poet, particle physicist, and shrewd judge of character.
Some even argue that when Celine Dion was emoting in a Chrysler Pacifica (no, we don’t blame you if you don’t remember the car and if you’re trying not to remember the Titanic theme song) there was a better fit.
According to Olivier Francois, head of Fiat and chief marketing officer and brand marketing communications for Chrysler, and an otherwise smart guy whom I’ve had the opportunity to talk with, “The primary objective of ‘My World’ [the name of the commercial] was to explore the story of Jennifer Lopez, who is a cultural icon. [Drat! Left it off the list.] We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by.”
What this has to do with a diminutive Italian car that’s built in Mexico for sale in places including the Bronx—scratch that, there is a Fiat dealership in Brooklyn, but not the Bronx—is quite puzzling. Is one to aspire to the car or to Ms. Lo’s lifestyle?