In a post about hanging out at the home of Quincy Jones, industry gadfly Bob Lefsetz leaks Napster creator Shawn Fanning’s ideas about revitalizing the music industry:
Shawn Fanning blew my mind. The record business pariah talked about the power of gaming. That’s how you get into the mind of the younger generation. Allow them to earn badges, let them feel good about achieving something!
One thing Shawn said was truly brilliant. He wants to quantify our discovery, our dedication. Imagine being able to prove that you were into the band early, before your friends, before everybody else. The Web allows this. That statistic can be registered!
Interesting idea, for sure. As always, nobody’s giving any details about how they’d monetize it. But hey, this is the internet: you don’t have to generate revenue, you just hold out until you inevitably get bought out by Google or Apple.