The Who, The Mods and the Quadrophenia Connection (Sexy Intellectual)
Like most youth movements, Mod fashion and culture is cyclical. What started as a response to traditionalist jazzboes has been hashed and rehashed again and re-imagined every ten years or so. While some of the music and fashion designers change from one wave to the next, the one thing that doesn’t is the pure Britishness of it all.
As an artist, Pete Townshend has a particular eye for revision. He also has a particular eye for trends and the Mod movements have been critical to The Who‘s development and legacy over the years. The band’s initial rise in England can be traced to its adoption of Mod clothing and attitudes. It’s ability to not simply wash out to sea like so many of its British Invasion contemporaries in the early 70s can be traced to it’s masterful recording of the era in another Townshend “rock opera” that helped spawn another Mod wave in 1973.