Once upon a time, certainly back in 1987, the SXSW event was about music. Sure, there is still music in Austin today. But SXSW has changed, as essentially every corporation that can somehow find a tie in manages to be on display. (Arguably this is done because the people who work at said car makers … Continue reading Salty in Austin
In case you were wondering, as the reformed Spandau Ballet rolls through Ireland and the U.K. this month as part of its “Reformation Tour” (clever, eh: reformed, reformation—that’s the kind of stuff that makes the band what it is), it will be doing so in Ford S-MAX Titanium vehicles. As lead singer and evident car … Continue reading The Vehicular Return of Another Bad Band
An update, of sorts, to an eight year old article about car companies creating audio content-based promotions for their younger consumers’ lifestyle.
In the future all surfaces will be advertising. The time has come for full-blown corporate sponsorship.
As the number of artists and tours that are sponsored by such asinine things as car companies multiplies, it’s good to remember those great shows you saw back in the day, before going to see a band identified you as a potential customer. For me, it all goes back to two defining shows, my first … Continue reading Caressing the Corporations
In our on-going efforts to track the nexus between Big Business and Bigger Business, we’ve discovered still another development. As you may recall, Jaguar had been using rock superslug Sting to promote its cars, demonstrating how the Jag can lull Sting to sweet dreams of rainforests or more song-writing gigs for cartoon movies. But now … Continue reading All For Who?
Here I am, reading the newspaper on a Monday morning. . . . I see an ad for Verizon. Which, I discover, is sponsoring the Nsync tour. Fine. Presumably teenage girls can rack up more minutes on their limited dialing plan than their parents can afford. But those ads for credit cards that can be … Continue reading “Buy, buy, buy”
I’ve been accused—and Jeff will undoubtedly underline this in a big way—of writing too much about Honda. But discovering that there is something called the “Civic Tour,” finding that it is split in two, with the second half being designated “v.2001.2,” and reading this line: “The Civic Tour allows Honda to reach out to our … Continue reading Driven to Distraction