So now MTV and Microsoft are going to get together to offer an online music service. There will be the ability to rent music. The ability to buy music. And most of all, the ability to line the pockets of Viacom and Microsoft. It’s called “URGE.”
The man in charge of this from the MTV side, Jason Hirschhorn, who has “chief digital officer” on his business card, proclaimed, “We will be the preferred service.” Of course he thinks that. Otherwise, he’d probably be working elsewhere. Corporations don’t want their people saying anything but that they’re—the corporations, that is—the very best at whatever they turn their attention to. Which, of course, doesn’t explain why there is oft times abysmal quality in the products and services that many of these behemoths turn out to the market.