I’ve been accused—and Jeff will undoubtedly underline this in a big way—of writing too much about Honda. But discovering that there is something called the “Civic Tour,” finding that it is split in two, with the second half being designated “v.2001.2,” and reading this line: “The Civic Tour allows Honda to reach out to our younger consumers through the music of today’s hottest bands, proving that the re-designed Civic is a perfect fit for their lifestyle” from Eric Conn, Honda assistant vp, Auto Advertising, I can’t resist. Half one is headlined by blink-182. v.2001.2 is headlined by Everclear. The boys in that band will be touring with three Civic coupes that are painted “with black and orange stars and stripes, echoing the cover design from their most recent CD, ‘Songs from an American Movie, Vol. Two: Good Time for a Bad Attitude.'” Should we all pause and say “Wow!”?
Something called “marketingfactoryinc.” set up the tour. It “created and produced audio content-based promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!Music, Sony Playstation, Diamond Rio, Wherehouse Music, OP, Eruptor Entertainment and EIDOS Interactive.” “Audio content based?” “Servicing”? Is this the Terminator meets e.e. cummings?
Oh, for the days when I didn’t have to figure out how the hell Everclear proves that the Civic isn’t a good car but a lifestyle choice.