Quick: What do you think of when you think about the Neon? Or the Stratus? Or the Caravan? Dakota or Durango?
Yes, I thought so. Aerosmith.
“Dodge and Aerosmith are a perfect match. Both represent the rebellious and youthful energy that great rock and roll bands and great car brands have come to represent. Who better to partner with a great American brand like Dodge than the greatest American rock band of all time, Aerosmith?” observed Jim Schroer, executive vp, Global Sales & Marketing, DaimlerChrysler Corp., while announcing that Dodge is sponsoring Aerosmith’s U.S. tour.
And listen to this: “We’ve been playing and touring for 30 years and have never had a corporate sponsor. But when Dodge asked if we would be interested, we thought it would be a great fit for a touring band like us. . .cars, truck [sic] and racing. It’s all rock and roll.” That’s guitarist Tom Hamilton.
Let’s see. . .”Greatest American rock band of all time”? Dodge as “rock and roll”?
But wait, as they say in the cheesy commercials, there’s more:
“We are America’s hometown band; the garage band that made it really big out there on the road. You can always count on Aerosmith to play your town. We paved the road, so to speak.” That’s Joe Perry, sounding more pathetic than Steven Tyler did while caterwauling “The Star Spangled Banner” prior to this year’s Indianapolis 500 in a manner that would have done Roseanne proud. “Garage band”?
These poor bastards need to take their medication and get some rest.
One more quote that will make you want to run over the collected works of Aerosmith with a loaded Dodge Ram pickup: “Trust me, this is just the very tip of the iceberg. We have plans in the works that will touch every element of the Dodge family—customers, dealers and employees. This alliance will re-define how two great brands can work together to support each other’s interests, while delivering what all our fans and customers desire.” That’s Julie Roehm, director, Dodge Marketing Communications.
So is that Dodge “fans” and Aerosmith “customers”?