Money for Nothin’…and MTV

As Johnny writes below:

“The problem was, I couldn’t locate Simpson on the stage. There was Daly and his bland, olive loaf smile. There were the three galoops vying for her hand. But where was Jessica?”

and:

“But the sad truth is that no one really knows who Jessica Simpson is, beyond those 70s Farrah glasses and white stretch pants. The jackasses jockeying for a slot next to her would probably line dance on rollerskates for any blonde with a figure such as hers, minor celebrity status or not.”

Little did he know how right he is. Check this quote from the 28 March DTW Free Press: David Lovejoy, the guy who “won” the mutant Dating Game, said: “I made a complete fool of myself on national television. I line-danced, answered a few questions and rode a mechanical bull, all to get a dream date with a celebrity I didn’t even know.”

This sounds like the conditions in the Soviet Union, when people used to see a queue forming and simply got in line, not knowing whether they’d get bread or motor oil when they reached the front. But in our Bread-and Circuses Culture, we don’t need to worry about essentials; we just go down to some resort and attempt to “win” whatever is winnable, to hell with the what. It’s all about commodities and about getting them with the least amount of effort. Notice that while there have been game shows essentially since there has been television, game shows have been elevated out of the daytime or pre-prime time right into the center of the mix. MTV, the channel that has done more to create slick packages out of ostensible rebellion than any other outfit, is now saying, in effect, “Sure, the other guys may let you win a million dollars, but we can provide something that’s at a whole different level [smirk, smirk].”

So what is it about: Music?

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