Check this out, the latest idiocy from a company long known for such: “Buick is introducing a new divisional tag line in upcoming television work that breaks this week for the Century. The line ‘It’s All Good’ closes the new spot and begins to appear in print advertising for all Buick brands.”
Yep, you read that right, the new Buick slogan is “It’s all good.” As Pat asked: What’s the dillyo? Was “It’s the shiznit” already taken? Do we get to look forward to cupholders sized just right for a 40? (Eazy, may his soul rest in peace, would be happy— no longer would he be freezin’ his balls.) But really, are we supposed to think that Buick and its HNIC Tiger (the whitest Black man on the planet) are down with the Hip Hop Nation? Will we see the new Buick “G” replace the venerable moniker “GS”?
Is this not the ultimate example of a corporation copping street ‘tude to hawk crap that has nothing to do with the true spirit of that which its marketing usurps? How could it get worse?
At least the fools who fall for Volkswagen’s mixes and are tooling around in new Jettas are driving decent cars.