Pay for Play: Buy Ad, Get Reviewed

This is so wrong. Percolator reprints an email exchange between a record label and Amplifier magazine wherein Joe Joyce, Publisher & Dir. Advertising (!) of Amplifier, comes right out and says, “if you’re never going to advertise with us I can’t justify the cost of covering your releases.”

This might be unfortunately common, but it still breaks the #1 rule of reputable publications: the wall of separation between editorial and advertising.

Pot/kettle disclosure: Here at GLONO, we do not have a separate advertising staff. But we never allow advertisers to influence our content. And since we launched our record label, we’ve placed ads in several publications including Magnet, the Fork, and Chromewaves, none of whom ever reviewed our releases.

Via Wired.

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