As of Oct. 28, vinyl albums have scanned 766,000 units–up 22.4% from the 612,000 units scanned in the corresponding period last year, according to Nielsen SoundScan. What’s more, vinyl is outselling the cassette album, which has scanned 247,000 units year to date, by a little more than 3-to-1. But the vinyl album still consists of only 0.02% of total album sales. In contrast, digital sales are now 10.7% of album sales and increasing.
My favorite quote from the Billboard article comes from a “major-label distribution executive” who says, “I hear everyone talking about vinyl. But I just don’t get it.” And with an attitude like that, buddy, you never will.