I’ve known for a while that the Beggars Group has its shit together. This might be “inside baseball” but as the publisher of an online music zine, I’ve been very impressed with how their publicity department deals with us. Each release from their four labels (Matador, 4AD, XL, and Rough Trade) is promoted with a free, easily shareable MP3, and review copies are distributed far more simply than any other label. It is no coincidence that we review more stuff from Beggars than from other labels; they make it easier for us, and we’re kinda lazy—sometimes too lazy to even send an email requesting a promo.
Now, after reading this interview with Beggars founder and chairman Martin Mills, I realize why they’re great: the dude running the show is hella smart.
“You read the industry is 60 per cent of the size it was ten years ago. But that 40 per cent that has gone is almost entirely the cream at the top. Records that sold two million now sell 500,000 – that’s where that’s gone. At the same time it’s easier to sell those slightly smaller levels.
“What’s called pejoratively ‘the new middle class’ is someone like, say, Calexico or Midlake, who can sell 100,000 plus records every time they put out a record; they can play to 3-4,000 people in 30 or 40 cities around the world. And they can make a pretty good living out of that, doing what they love doing, and can do it on their own terms, and that’s fantastic. We’ve got a bunch of bands like that, they’re not necessarily seeking stardom or riches. That’s incredibly healthy.”
You just don’t expect to read quotes like that from a music exec. It’s refreshing. Mills has lots of insightful opinions on a variety of topics, and he makes a shitload of sense. He wants his artists (and his labels) to get paid, but acknowledges that “some of our best purchasers are also pirates.” It’s a complex world we’ve got here, but this guy reminds us that it’s a great time to be a smart independent label.
And hey, while we’ve got you here, we might as well pass along a new remix of a track from I’m New Here, one of the most welcome surprises of the year so far. On XL Records, naturally.
MP3: Gil Scott-Heron – “New York Is Killing Me” (featuring Nas)
Glad you put this up. It’s not surprising that this is the new conclusion.
So… any chance we’ll see GloNo Recs fired up again so they can unleash QWW’s magnum opus upon an unsuspecting world?? I hear it’s gonna be bigger than the sequel to Loveless!!
You can be sure that we will be happy to help in any way we can to get that album out.
Sure he acknowledges some pirates also buy music. But that just seems like a polite attempt to not piss off his label’s fans, because he goes on to say very clearly that there’s really no need for piracy anymore given free listens, and that file swapping should require the right of remuneration.
Which seems right and fair. The point is: he doesn’t treat fans like criminals.
As a
failedstruggling musician, this quote really spoke to me:“99 per cent of what you hear about artists who can survive on their own playing live is crap. It’s recorded music that drives success in other areas. Something like Enter Shikari was clearly a contrary example, and Mumford and Sons are something of an exception too – they built a large live following before putting out records – but there are very few exceptions.”
Finally, someone addresses the nonsense of ‘just play out and cross your fingers’. Then again, he did not specify how one gets significant amounts of people to hear an unknown artist’s recorded music.
And no, ‘just upload it to [insert internet vehicle of choice here] and cross your fingers’ does not cut it as a solution/response to how to garner exposure.