Don Draper‘s inspiration has finally been revealed! While working on this week’s Mad Men write up (it’s coming, I promise) I came across yet another fascinating clue related to the inspiration that brought us Don Draper. It’s something Mad Men fans and advertising knobheads like me debate and ruminate over as we sip Old Fashioneds and browse the vintage shops. Everyone from Draper Daniels to George Lois has been deemed the Draper model, but this newest entry might be my favorite: Darrin Stephens from Bewitched.

This week’s Slate review has this gem from reader comments:

Steve D. caught Harry Crane’s suggestion that Don meet with Bill Asher in L.A, noting that Asher was “director & later producer of the old sitcom ‘Bewitched,’ which debuted in the fall of 1964. Asher was married to Elizabeth Montgomery, the show’s star. Darrin Stephens, the husband in the show, was a young Madison Ave. advertising executive at the ad agency of McMann & Tate. Darrin was in the ‘creative’ dept. & his boss was Larry Tate, slightly older than Darrin & silver-haired. Darrin was married to a beautiful blond. She was a witch. Hmmmm … any of this sound familiar?”

Now that is amazing cultural referencing within the plotline. God damn the Mad Men writers are good.