Kanye Sells Less Than Half of Taylor

Kanye West - My Beautiful Dark Twisted FantasyWhile last month his arch-nemesis Taylor Swift moved over a million units of her new album in its debut week, poor old Kanye West failed to generate even half that much business. This, despite an aggressive Amazon MP3 campaign that priced My Beautiful Dark Twisted Fantasy at $3.99 and gave away a $3 coupon, effectively selling the album for less than a buck. Stilll though, half a million is hardly anything to shake a stick at; in fact, it’s the fourth-best sales week of 2010. So congratulations are still in order. Billboard 200:

1. Kanye West – “My Beautiful Dark Twisted Fantasy” – 496,000 (incl. 224,000 downloads; debut)

2. Nicki Minaj – “Pink Friday” – 375,000 (debut)

3. Susan Boyle – “The Gift” – 263,000 (down 21%)

4. Taylor Swift – “Speak Now” – 241,000 (up 64%)

5. Jackie Evancho – “O Holy Night” – 142,000 (down 41%)

6. Rihanna – “Loud” – 141,000 (down 32%)

7. Justin Bieber – “My Worlds Acoustic” – 115,000 (Wal-Mart exclusive; debut)

8. My Chemical Romance – “Danger Days: the True Lives of the Fabulous Killjoys” – 112,000 (debut)

9. Ne-Yo – “Libra Scale” – 112,000 (debut)

10. “Glee” Christmas – 108,000 (down 33%)

Further down:

11. Kid Rock – “Born Free” – 104,000

12. Josh Groban – “Illuminations” – 99,000

15. Ke$ha – “Cannibal” – 74,000 (debut)

16. Katy Perry – “Teenage Dream” – 72,000 (up 180%)

18. “Burlesque” soundtrack – 63,000 (debut)

43. Jay-Z – “Hits Collection” – 28,000 (debut)

93. Lee DeWyze – “Live It Up” (down 63%)

• Overall album sales in this past chart week (ending Nov. 28) totaled 10.24 million units

• Digital track sales this past week totaled 22.16 million downloads

Additional sales data via MTV.

5 thoughts on “Kanye Sells Less Than Half of Taylor”

  1. Wow. Have you guys seen the reviews/Metacritic score on this? It’ll be one of the top 2 or 3 rated albums of the year.

  2. Deserves all the praise it gets. A true classic. Will be hard for him to ever top this, as he is killing it right now.

  3. It’s good. I’m not that into all the R&B singers on the choruses, and I think some of them go on a little too long, but it’s unquestionably worth listening too. And if you haven’t downloaded the 13 free “Good Fridays” songs Kanye still has up on his website, you need to get on that shit: http://kanyewest.com/#good_fridays

  4. Interesting analysis from Billboard’s Glenn Peoples on the whole Amazon MP3 $3.99 deal, and how big/little effect that had on actual sales/chart placement:

    Amazon.com’s MP3 store just doesn’t have enough market share – about 2% of the market – to be responsible for any high chart appearance. That’s just a fraction of the 28% market share Billboard currently estimates for iTunes.

    In reality, West would have debuted at No. 1 without Amazon.com sales. A source tells Billboard “My Beautiful Dark Twisted Fantasy” sold 59,000 digital albums through Amazon.com. That’s a very solid number, but it’s only about 26% of the album’s digital sales. Remove Amazon.com’s MP3 sales and West still would have sold 62,000 more the No. 2 album, “Pink Friday” by Ninky Minaj.

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