While I anxiously await Nielsen’s year-end music sales report, I thought I’d share a few highlights of their recent recap of the state of the radio industry at the end of 2016:
• “radio’s reach is larger than any other format [TV, PC, devices] and only continues to grow year-over-year”
• “radio reaches 93% of U.S. each week” (That’s 225,207,000 adults!)
• Old people (55+) love the “News Talk Information” format. Overall, it was #1 with a 9.6% share.
• Young people love Pop Contemporary Hit Radio (CHR). It was #1 among both 18-34 year olds (with 12.2%) and 35-54 year olds (with 8.8%).
The way the radio industry describes its formats is weird and creepy though. You’d think I’d be used to it after 20 years of the Telecommunications Act of 1996, but I’m not. I still get skeeved out when I read about “Hot Adult Contemporary” and “Urban Adult Contemporary” which are different from plain old “Adult Contemporary” and, of course, “Urban Contemporary.” But what can you do?