Video: Drake – “In My Feelings”

Directed by Karena Evans. From Scorpion, out now on Young Money/Cash Money/Republic Records.

Drake’s “In My Feelings” has been #1 since the week ending July 12, and I’ve been trying to ignore it this whole time. But this week marks eight weeks in the top spot of the Hot 100, so I guess it’s time to accept it.

Starting to wonder if maybe my dislike of Drake is irrational… I have never liked singy hip hop. I came up with hardcore. I’ve always believed, as Chris “Mac Daddy” Kelly so eloquently stated in 1992, that “R&B-rap is bullcrap.” I didn’t even like “Regulate” back in the day. This seems completely arbitrary and ridiculous at this point. Nevertheless, implicit biases are hard to shake.

Is “In My Feelings” a good song? I don’t know. It’s a good meme. And it’s better than Post Malone, right? But it’s been the number one song in America all summer, so I suppose it’s earned closer scrutiny. I’ve listened to it a bunch of times in a row now, and it’s catchy for sure. I dig the video. Is that what New Orleans is like now? I haven’t been there since before Katrina.

But yeah, Drake. This is pop music in 2018. He’s led the Hot 100 for a 27 weeks this year in total, so this is what we’ve got. Love it or lump it.

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Listen on to all of the year’s #1 songs on Spotify:

Listen on Apple Music:

Stay tuned for the latest developments with the top pop singles in the country. The toppermost of the poppermost! These are your number one records, America!