Rolling Stone issue #37 had a cover date of July 12, 1969. 40 pages. 35 cents. Cover photo of Elvis Presley.
Features: “You Won’t ask Elvis Anything too Deep?” by William Otterburn-Hall; “Pete Townshend on Tommy” by Rick Sanders and David Dalton; “Jefferson Airplane Today” by Ben Fong-Torres; “The Troubadour: Rick Nelson” by Jerry Hopkins; “Fuzz Against Junk: The Saga of the Narcotics Brigade, Installment Five” by Akbar Del Piombo; “A Short History Of Religion In California” by Richard Brautigan.
News: Beatles ‘Get Back’ LP Due in July; “Doors’ Movie Is a Feast for Friends” by Jerry Hopkins; Fleetwood Mac to Put Christ on Wax; “‘Back to the Bible’ For Californians” by Ben Fong-Torres; Brian Jones Leaves Stones; Jimi Hendrix Has a Brand New Bass; God Named Party In Property Suits; Cops ‘n’ Robbers For the MC5; Keep on Truckin’, Dopers–It’s OK; “100,000 Sons of A Preacherman” by Robert W. Neubert; Blind Faith Debuts: ‘Well All Right!’; Rock Unsafe at Any Volume; “Beethoven Was Black and Proud” by John Grissim, Jr.; The Wild West: a Wild S.F. Fest; L.A. Gives Dylan Gospel Treatment; Festival Notes. And Random Notes on Zig-Zag papers, Donovan, Manfred Mann, MC5, Mad River, Timothy Leary, Nicky Hopkins, the Supremes, and Pat Boone.
Full-page ads: The Winter Consort on A&M; Live and Well by B.B. King on Bluesway; Glad I’m in the Band by Lonnie Mack on Elektra; Atlantic Records Welcomes the MC5; “The Ballad of John and Yoko” b/w “Old Brown Shoe” by the Beatles on Apple; Memphis Underground by Herbie Mann on Atlantic; I Didn’t Raise My Boy to be a Soldier by Eli Radish on Capitol; Sunn amplifiers; Brave New World by Steve Miller Band on Capitol.
More ads: Anthology of Rhythm and Blues Volume 1 on Columbia; Inside Bugsy on Dot; It’s a Beautiful Day on Columbia; The Charlatans on Philips; The World of Harry Partch on Columbia; Ann Arbor Blues Festival; Tommy by the Who on Decca; Merryweather on Capitol; Rolling Stone Book – Volume II; Pyewacket at Fillmore West; Atlanta International Pop Festival; What’s New by Bill Evans and Jeremy Steig on Verve; Larry Coryell on Vanguard.
Reviews: John Littlejohn’s, Chicago Blues Stars (by Pete Welding); Aoxomoxoa, The Grateful Dead (by Adele Novelli); Memphis Underground, Herbie Mann (by Langdon Winner); Pretties For You, Alice Cooper (by Lester Bangs); Elephant Mountain, The Youngbloods (by Lester Bangs); Howard Tate (by John Godfrey).
Columns: “Visuals: Heavy Slices of Existence” by Thomas Albright; “Astrology” by Ambrose Hollingsworth; “Perspectives: A Reunion at Winterland” by Ralph J. Gleason.
Poetry: “#121” by Gary Von Tersch; “After Drinking Wine” by Gary Von Tersch; “The Sound Of a Single Flute” by Gary Von Tersch.
Subscription offer: Subscribers could get a free copy of Tommy by the Who “with a $10 two-year subscription [52 issues] or a regular subscription and one gift subscription [$12]; or, if you are already a subscriber, two gift subscriptions [$12].” Plus 50 cents shipping. Complicated!
Previously: Issue 2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36.