Who says people don’t buy CDs anymore? Rhino just pre-sold its entire limited edition pressing of the Grateful Dead’s “Europe ’72: The Complete Recordings” box set, in less than four days. This is an insane collection, with 60+ CDs that comprise the full recordings of all 22 Dead shows on that historic tour. With a $450 price tag and a whole bunch of extras including a coffee table book, this was not a box set for the casual fan.
Which brings us back to the problem that’s been plaguing the record industry for over a decade: It’s run by MBA dickheads at giant corporations who don’t give a shit about music, real music fans, or anything other than money. If these assholes can’t create a celebrity culture around an artist, with an integrated marketing plan that includes movies, books, toys, and other “branded product tie-ins” they don’t want anything to do with it.
Well, fuck them. Do the math here: 60 CDs and 7,200 copies is 432,000 discs sold. Even if Billbaord/Soundscan doesn’t count each individual disc of a box set as a separate sale, when “Europe ’72: The Complete Recordings” ships the Dead will have sold over four times as many CDs as the Decemberists did this past week with their #1 album “The King Is Dead.” And the sales number for this new collection will certainly grow between now and the actual release date in September, as the Dead have announced plans to issue a music-only version of the collection to meet the overwhelming demand.
Original press release below…