Although it might seem as though concerts are in full swing—after all, there is the galactic phenomenon of the Taylor Swift tour, to say nothing of Beyoncé and others (yes, The Who Hits Back! is still running in earnest because Townsend and Daltry just can’t get enough)—as Phaedrus told Socrates, “Things are not always what they seem.”
For one thing, concert-going has become an economic issue for most people, and we’re talking Federal Reserve Board-level for the regular person. Th average ticket price in 2022 was $111, up from $90 in 2018. While $21 might not seem like that big a deal, look at it another way: that’s a 19% increase. Add 19% to all of the related aspects of one’s concert-going experience and it is, as they say, real money.
According to Morning Consult, 37% of adults say they’ve attended fewer concerts this year. That’s not none. But when more than a third of those who would don’t, then there are more than moderate warning signs for those who may not be a first-tier draw.
When that 37% is broken down demographically, the warning signs are in LARGE LETTERS and with all manner of flashing lights and other attention-grabbing aspects.
40% of Gen X members say they’ve seen fewer shows. Only 10% of them say they’ve attended more.
And while there is often a gulf between Gen X and Boomers, that’s not the case when it comes to attending concerts: 41% say they’ve seen fewer shows and 9% say they’ve seen more. (It is also worth noting that the Elders have actually stayed moderately more consistent, as 36% say they’ve attended the same number of shows as they have previously. That’s 4% better than the 32% of Xers who have done the same.)
And while those two generational cohorts have good levels of income vis-à-vis those who are either up and coming or who have student loan debt that is about equal to that of a small country, the macro finding is that 82% of those attending fewer concerts say that it because. . .the tickets are too expensive. That’s the number-one reason.
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