Tag Archives: Aerosmith

The Oral History of Walk This Way

Stop what you’re doing and read this Washington Post piece: The inside story of when Run-DMC met Aerosmith and changed music forever by Geoff Edgers. It’s as amazing as you could hope for. Even if you don’t have time to read the whole thing right now, at least watch 4-minute collection of unreleased MTV News footage from the recording studio on that day.

I love the fact that DMC’s first reaction to listening to the lyrics was: “Hell no, this ain’t going to happen. This is hillbilly gibberish, country-bumpkin bullshit.” Glad he changed his mind!

I remember loving the video as a kid, and then one day I was at my cousin’s house watching MTV. He was three years older and by 1986 was a heavy metal stoner. His reaction to the video surprised me. “They ruined a perfectly good song.” I had never heard the original. When I finally did, I was let down. The Run-DMC version is way better.

Video: Run-DMC – “Walk This Way” ft. Aerosmith

RUN DMC - Walk This Way (Video) ft. Aerosmith

Audio: Aerosmith – “Walk This Way”

Aerosmith - Walk This Way (Official Audio)

Emo Game: I’m All Smart Like That

A Glorious Noise interview with the creator of the Emo Game.

By Derek Phillips

Sure, they got a rep for nerd glasses, perfectly messed hair and being sensitive and in touch with their feelings, but Emo kids have a darker side. Graphic designer, Jason Oda, created the Emo Game for those twisted bastards to live out their more violent tendencies and save their Emo heroes. Why? Because he hates Steven Tyler, of course. Glorious Noise caught up with Oda to discuss the Emo Game, crying, and selling out.

Continue reading Emo Game: I’m All Smart Like That

A Public Service Father’s Day Gift Tip from Glorious Noise

Father’s Day is almost upon us, so there is still time to take your Dodge Ram down to your local grocery store—and we are assuming, of course, that you are driving the new Dodge Ram, the Mayor of Truckville—and, with “Just Push Play” blaring from the audio system, rolling out to pick up a 5.7-ounce bottle of “Joe Perry’s Rock Your World Boneyard Brew Hot Sauce.” That’s right, presumably not making enough from records, tours, DaimlerChrysler, etc., Perry has branched out into condiments. According to the news release, “The Axeman [sic] has been involved with every step of the development, from the way the sauce tastes to the types of bottle and packaging concept.” We’ll pause so you can catch your breath after that revelation. It continues, “To Joe, cooking mirrors rock and roll.” While I’ve never associated spare ribs with rock and roll, I suppose some correlation can be made. “Says Perry, ‘If you’re gonna play, play it loud. If you’re gonna cook, cook with fire!!!!” And if you’re gonna use punctuation, use lots of it.

AND I CAN’T GET YOU OUT OF MY HEAD

There’s no chemical reaction. Often, there isn’t even an overt reference point. But nevertheless, each morning, there it is, tapping on the back of our pineal glands like a bored, sticky child. A pop song. Or a fragment – a mysterious bass line tangent; the suggestion of some Motown backing vocals, or maybe even a disjointed chorus or bridge. Sometimes, by shower’s end, whole verses have been assembled. Other times – these are the really bad days – the mildew sticking like bits of food to our brain matter assembles itself into one great, hoary mess of a fully realized song. But we never wanted anyway, and won’t be able to shake ’til we get home and put on The Queen Is Dead in a desperate, clawing effort to wash that song right out of our hair.

Aerosmith’s “Dude Looks Like A Lady” is a charmingly terrible song, not readily hummed by the non-mulleted. But just like that gun and ammuniton just inside the doorway, Steven Tyler’s vocal histrionics in the outro can be used to rail against the even more terrible song that has been assaulting our heads since that changing room fiasco. Stuck in line with two pants and a shirt, as Heart’s “All I Want To Do Is Make Love To You” bellows in the background. Goddamn, why couldn’t it have been “Magic Man”? So, the trump card. A blank stare on the outside. But behind blue eyes, Tyler’s inhuman yowling tears at Nancy Wilson’s bleating lament until, mercifully, he and Joe Perry have replaced Heart in the center of our mental Thunderdome of bad music. Yow, Yow, YickyYickyYickyYicky Yow.

Waiting rooms, convenience stores, the headphon’d golem next to us on the subway lacking volume etiquette – these are the obvious situations where an unwanted tune might crawl into our ear. But what about those moments of weird, anti-Zen, while we’re working, walking, or just hanging out, when suddenly that dull itch inside of our skull reveals itself as a song we haven’t heard in 20 years? Where did it come from? What electrical impulses triggered its rise to the surface? It could be a combination of factors. Maybe an Escalade, blocks away, is vibrating license plates with a giant bass groove. Walking down the street, it’s a distant hum, mixing unnoticed with the consistent rumble of the city bus in front of us and the squeaking hinges on the old lady’s grocery getter across the street. We buy a hot dog from Marcelino on the corner, and as we head to the train stop, the little transistor radio taped to his cart chirps out a tinny salsa melody.

It’s eight hours later. Ears still ringing from the Fu Manchu show, we rest our bones back at the homestead. Suddenly, anti-Zen. The foot starts tapping. We start mouthing words. What the heck? After 2 hours of fist-pumping, high-octane Rock and Roll that should make the brain too tired to do anything but shut down, it’s assembled Ton Loc’s “Funky Cold Medina” from the other side of the mental cantina. And we haven’t heard that shit since Uncle Rosie’s third wedding two summers ago!

Was it live? Or was it Marcelino?

JTL

Fish in a Barrel, Redux

“A rallying cry for Dodge customers—street smart people with active life-styles who are not afraid to express themselves by driving break-the-mold cars and trucks.” That’s Jim Schroer, executive vp, Global Sales & Marketing, DaimlerChrysler, who is talking about a tagline that will be part of the ads the company will be rolling, ads that are described by Schroer as “bold and uncompromising, a little edgy, and occasionally confrontational, but always fun.” (Sounds like he’s describing GloNo.)

Ready for the tagline? Have you steeled yourself for the banality that you know is forthcoming?

Here goes:

“Grab life by the horns.”

To which I can only proclaim with the highest level of underwhelmed faux enthusiasm:

“Isn’t that what active, street smart, expressive people who drive Dodge products are all about?” (Exit, disgusted.)

Of course, as this is a music, not marketing, site (although my whole schtick nowadays seems to be that popular music is marketing and marketing is popular music, and that’s all you need to know), I must provide the hook to grab onto, which is, as attentive readers know, Aerosmith.

If you’ve ever watched TV, you’ve seen actor Edward Herrmann either doing national Dodge ads, or playing Rory’s grandfather on “The Gilmore Girls.” Poor Edward and his “Dodge Different” spots are being punked by Steven Tyler and the boys of Aerosmith. Presumably, the “The Gilmore Girls” grandpa gig continues, but carbon dating of Tyler may put him in the running for guest appearances as the paternal pater familias.

Anyway, Schroer says, “Aerosmith will play a large role in conveying the edginess of the Dodge brand. This great brand, this great band and this great tag line will work together to yield powerful opportunities and benefits for Dodge vehicles.” [Check this out: dodgeaerosmith.com – ed.]

While all of that bombast resembles a great pile of shit, I wonder: Does anyone really care about yielding “powerful opportunities and benefits” for cars and trucks?

Just play on.

American Bandstand

During the past few weeks, in the aftermath of the announcement of the Dodge-Aerosmith partnership, I’ve been talking to a number of people, particularly those in advertising and PR, about the arrangement. The ages of the people ranged across an entire generation, from 23 to 50. The question I was interested in getting an answer to was not so much about whether the setup is actually beneficial to the two firms (let’s not kid ourselves about Chrysler being a “firm” and Aerosmith a “band”), but this:

What is the quintessential American band?

This is not the same as asking:

What is the best American band?

This has to be a widely known group. It has to be a group that is still performing in some essential lineup.

What is to the U.S. what the Who and the Stones are to the U.K.?

I threw out the Beach Boys as a possibility, although when I think of it, it is in the context of “Pet Sounds,” not in the context of what the group has become, as in a small-town church carnival-playing band doing abominations like “Kokomo.” That got negative reactions across the board. (Don’t tell Cameron Crowe.)

Another possibility was Bruce Springsteen & The E-Street Band. Which got somewhat better reception. . .although the 23-year-old, who actually said that she was an Aerosmith fan and thought the Dodge tie-up was a good idea (and she works at the ad agency for a DCX cross-town rival), commented that while people know Springsteen, the E-Streeters are not as well known: but then I asked who, beyond Tyler and Perry, are members of Aerosmith—a question she could not answer, yet she rolled out with 3 members of the E-Street Band, including that guy who is on “The Sopranos.” (I wonder if that’s how Little Steven will be remembered—which leads to a digressive question as to why all the young rappers are now known as “Lil'” this and that? Lil’ Kim makes a Barbie doll look like a Gumby with a wig: nothing lil’ about Kim.)

Anyway, that idea didn’t go over with much acceptance.

Quite frankly, people threw out names (Tom Petty & the Heartbreakers, for example) that didn’t quite cut it. And it seemed to come back to Aerosmith.

So I throw it out to all of you: What is the quintessential American rock band? (And no, Grand Funk Railroad is not it, as they sang “We’re an American band.” We’re looking for the.)

Just Push

Quick: What do you think of when you think about the Neon? Or the Stratus? Or the Caravan? Dakota or Durango?

Yes, I thought so. Aerosmith.

“Dodge and Aerosmith are a perfect match. Both represent the rebellious and youthful energy that great rock and roll bands and great car brands have come to represent. Who better to partner with a great American brand like Dodge than the greatest American rock band of all time, Aerosmith?” observed Jim Schroer, executive vp, Global Sales & Marketing, DaimlerChrysler Corp., while announcing that Dodge is sponsoring Aerosmith’s U.S. tour.

And listen to this: “We’ve been playing and touring for 30 years and have never had a corporate sponsor. But when Dodge asked if we would be interested, we thought it would be a great fit for a touring band like us. . .cars, truck [sic] and racing. It’s all rock and roll.” That’s guitarist Tom Hamilton.

Let’s see. . .”Greatest American rock band of all time”? Dodge as “rock and roll”?

But wait, as they say in the cheesy commercials, there’s more:

“We are America’s hometown band; the garage band that made it really big out there on the road. You can always count on Aerosmith to play your town. We paved the road, so to speak.” That’s Joe Perry, sounding more pathetic than Steven Tyler did while caterwauling “The Star Spangled Banner” prior to this year’s Indianapolis 500 in a manner that would have done Roseanne proud. “Garage band”?

These poor bastards need to take their medication and get some rest.

One more quote that will make you want to run over the collected works of Aerosmith with a loaded Dodge Ram pickup: “Trust me, this is just the very tip of the iceberg. We have plans in the works that will touch every element of the Dodge family—customers, dealers and employees. This alliance will re-define how two great brands can work together to support each other’s interests, while delivering what all our fans and customers desire.” That’s Julie Roehm, director, Dodge Marketing Communications.

So is that Dodge “fans” and Aerosmith “customers”?