Tag Archives: Billboard

Data: 2022 Total Music Sales and Streams

People still buy albums. Taylor Swift fans, mostly. But still. 100 million physical and digital albums sold is not nothing. And Swift is responsible for 3% of those: 1,818,000 copies of Midnights (945,000 of those on vinyl!) and at least another 1.1 million more across her catalog.

Vinyl outsold CDs again, but its growth curve is leveling off, perhaps due to maxing out the existing pressing plants. One weird factoid in the Luminate U.S. Year-End Music Report for 2022 is that only “50% of vinyl buyers own a record player.” What’s up with that? Go buy a turntable, kids. (Preferably not a Crosley, but do what you gotta do.)

“Luminate,” by the way, is what Soundscan is calling itself these days. It was called “MRC Data” for a minute and before that it was “Nielsen Music Products” but now it’s Luminate. It’s the next phase, new wave, dance craze, anyways, it’s still Soundscan to me.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2022: 100.09 million
2021: 109.0 million
2020: 102.4 million
2019: 112.75 million
2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Continue reading Data: 2022 Total Music Sales and Streams

Data: 2021 Total Music Sales and Streams

The big news from MRC’s 2021 year-end report (if you’re a dork like me) is that vinyl finally surpassed compact discs as the most-sold physical format for the first time in the Soundscan era (i.e., since 1991). Still though, people bought over forty million CDs — nuts!

Also, total album sales (physical + digital) actually went up a little bit for the first time since a little blurp in 2011. Other than that it had been all downhill since 2000. Probably has a lot to do with Adele, whose 30 sold 1,464,000, and to Taylor Swift, whose four most recent albums sold a total of 1,975,000 in 2021. Out of Adele’s 1,464,000 album sales, 1,219,000 were physical copies and 318,000 of those were vinyl.

Swift sold 260,000 copies of her new version of Red on double vinyl at $50 a pop. That’s a gross of $13 million.

Personally, I just can’t bring myself to pay $50 for a record. I felt silly spending $30 on folklore. Then again, I’m totally paying $37.64 (including tax and shipping) to get my favorite album of 2019 (Hallelujah The Hills’ I’m You) on vinyl via a special program from Bandcamp where if 250 people pre-order, they press the vinyl for you. I’m excited about that.

I think of physical media these days almost like a “fan club favor,” as Bill Wyman put it. Wyman also pointed out, surprisingly to me, that after adjusting for inflation the “~$25 or so a dumb kid might pay for Rumours at Walmart today is about the same as what this dumb kid paid for it in 1977.” Who knew!

Maybe I’m a cheapskate (fact check: I’m definitely a cheapskate) but I miss being able to buy good used records in near mint condition for $4.99. Then again, back in the 90s you could find vintage Herman Miller furniture at thrift stores and garage sales. In fact, one summer I pulled both an Eames shell chair and a Marantz receiver off the curb on garbage day. Times change.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2021: 109.0 million
2020: 102.4 million
2019: 112.75 million
2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Continue reading Data: 2021 Total Music Sales and Streams

Data: 2020 Total Music Sales and Streams

Streams are up, sales are down. Except for vinyl, which is up again for the sixteenth year in a row (but still less than the trusty old compact disc). The industry will try to convince you that “music consumption” is up, and maybe it is, but those calculations are squishy at best.

Especially when they change their formulas every year. This year, Billboard is not using total music streams (audio-only + video streams) in their “album equivalent audio music consumption” calculation “due to reporting methodology changes from a major video provider.” They are just using audio-only streams plus sales. This way, they can say that “album equivalent audio music consumption grew 12%.” Hooray! Good news, right?

Maybe. Without knowing exactly how that major video provider’s reporting methodology changed, how can we be sure that video streams didn’t just go down from 401 billion in 2019 to 147 billion in 2020? Looking at that, it does seem a little extreme, doesn’t it? Was the number of video streams inflated before? Regardless, including those 2020 video stream numbers in the calculation would mean that overall song streams fell from 1.147 trillion in 2019 to 1.02 trillion in 2020. Which, combined with the annual decrease in album sales, would make it look like overall music consumption dropped in 2020. And we can’t have that. Nobody like a loser.

Therefore, exclude the video streams altogether and everything’s rosy again! Label execs and the RIAA can feel like they’re earning their bonuses. Everyone’s a winner.

Whatever. Enough cynicism. If you want to support musicians, buy t-shirts and physical media directly from your favorite artists’ websites.

Let’s all hope we get to go to some concerts this year. Wouldn’t that be fun? So #saveourstages.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2020: 102.4 million
2019: 112.75 million
2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Continue reading Data: 2020 Total Music Sales and Streams

Why Dolly Parton Matters More Than Most You Can Name

Back in the 1960s there was a war going on. A physical war. One with guns and bullets. With American kids being shipped literally to the other side of the world and plopped into jungles where the terrain was in itself rotten, to say nothing of the fact that there were other kids shooting at them. Some of those kids had volunteered to service. Others were selected by lottery, sort of like Theseus and the Minotaur—or The Hunger Games.

And in the 1960s and early ‘70s there were protests in the streets of America by other kids who wanted the war in Vietnam to be ended. They didn’t want their friends to be killed. They didn’t want themselves to be killed. Of course politicians—Johnson and Nixon—did what politicians tend to do, which is to worry more about themselves than others. They rolled out a rationalization that were Vietnam to fall, then it would be the first of a series of dominoes. The North Vietnamese were “communists.” That would mean there would be a whole bunch of commies created as a consequence.

On April 30, 1975, there was the fall of Saigon. The Americans left. The North won.

And now everything from clothes to hair extensions, from computers to shoes, are being produced in Vietnam and shipped to places around the world. Including the U.S.

Now the government is against production in China. Vietnam has become a more acceptable source.

Funny how times change. Countries and people.

During the 1960s and early ‘70s music was changing, as well. A simple way to think about this is that there was AM radio on the one hand and the nascent-but-growing FM band on the other.

AM radio played 45-rpm records. They were capable of handling approximately 3 minutes of music, so that’s why there were so many short songs. FM radio played cuts from LPs, which at 33.3 rpm, were capable of handling approximately 20 minutes per side. So the AM stations played the “hits” while the FM stations—at least those that were considered to be “underground”—would play entire sides of albums at a time. Very subversive, that.

Musicians that had their music played on FM, musicians who were chronicled in the pages of publications like Rolling Stone when it was literally a tabloid on newsprint with gritty coverage, were often openly anti-war. Which was a tricky situation for them to be in back then, because on the one hand they were trying to gain traction in what was still an AM-hits-driven market and on the other, as righteous as that position may seem, at the time there was a majority of Americans who didn’t have that point of view. Yet “The Man” wasn’t going to keep them down, so there were festivals and concerts where the peace sign (as in the pointer and middle fingers forming a V, which Winston Churchill had used about 25 years before to signify “victory”) and the circular graphic version (which was actually created in 1958 by a designer Gerald Holtom, who came up with it as a nuclear disarmament symbol: one interpretation is that it is based on the semaphore communication system that uses flags; the sign for “N” has two flags down at a 45-degree angle and the “D” is one flag straight up and the other straight down) proliferated everywhere.

Jimi Hendrix didn’t play “The Star Spangled Banner” at Woodstock just because he thought it would be a clever cover.

All of this is to get to something that is highly laudable that happened this past week, when Billboard published a cover story on Dolly Parton, the 74-year old country singer, songwriter, actress, and apparently all-around good person.

Perhaps the most widely reported quote from the interview is “Of course Black lives matter. Do we think our little white asses are the only ones that matter? No. Everybody matters.”

She also said, “All these good Christian people that are supposed to be such good Christian people, the last thing we’re supposed to do is to judge one another. God is the judge, not us. I just try to be myself. I try to let everybody else be themselves.”

And with those two quotes she has arguably said more than I’ve heard from any number of musicians, and those who are speaking out seem to be more interested in doing it in some metaphoric ways than Parton’s clear, unambiguous statements.

She had named a dinner attraction named “The Dixie Stampede.” She dropped the “Dixie”—in 2018.

“There’s such a thing as innocent ignorance, and so many of us are guilty of that,” Parton told Billboard. “When they said ‘Dixie’ was an offensive word, I thought, ‘Well, I don’t want to offend anybody. This is a business. We’ll just call it The Stampede.'”

Woke well before others.

Continue reading Why Dolly Parton Matters More Than Most You Can Name

2019 Soundscan Data: Total Music Sales and Streams

Don’t believe the hype. You might hear that “album consumption” grew 15% but that’s an arbitrary measurement made up by the industry and tweaked every other year to make business look healthy. The indisputable fact is that people are purchasing fewer albums than ever, and on top of that, nobody’s even measuring how many albums people are actually listening to.

Yes, they track streams. And streams are up. They track revenue, and that’s up too…at least for labels. (Ask an artist how revenues from their recordings are doing.)

But albums? Come on. Does anybody really believe that listening to the single ten times (or 1,250 times? or even 3,750 times?) is an equivalent experience to listening to the album? Maybe it doesn’t matter. Maybe albums are just a marketing container to wrap around an artist’s current promotional cycle. Maybe it’s all about the singles and the licensing and the merch and the tour. Maybe I’m totally full of shit. But what’s even more full of shit is the idea that you can calculate “album consumption” with some convoluted formula. Who cares? Just look at the sales and streams.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2019: 112.75 million
2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Continue reading 2019 Soundscan Data: Total Music Sales and Streams

2018 Soundscan Data: Total Music Sales and Streams

I’d been holding off on releasing this post until Billboard published Ed Christman’s year-end wrap-up online, but it looks like it’s going to be print-only. So go out and buy the magazine if you want Ed’s perspective on these numbers.

For 2018 Billboard changed the way it calculates streaming equivalent albums. From 2014 through 2017 they counted 1,500 streams as equal to one “album consumption unit.” The idea was that the average payout per stream was $0.005 so 1,500 of those added up to $7.50, i.e., the wholesale price of an album.

This year they’re complicating things by separating paid from ad-supported streaming, with paid subscription audio streams equating 1,250 streams to 1 album unit and ad-supported equating 3,750 streams to 1 album. So it makes it difficult to compare 2018 to the years before…

This also makes you wonder about how much revenue streaming is truly generating. Does anybody really believe that YouTube pays out $7.50 for 3,750 streams of a song? I don’t.

So I’m no longer reporting total music “consumption.” It’s a bullshit metric that doesn’t really mean anything. The industry can manipulate the numbers to tell whatever story they want to tell. Sales and streams, that’s all we really know.

Another complicating factor is that 2018 was a 53-week year, so when Billboard shows volume comparisons to the previous year they use a corresponding 53-week period. This makes me a little nervous about some of the old data we’ve reported, since we sometimes have used the prior year’s numbers. We continue to update this as new information becomes available throughout the year as we try to fill in any holes or correct any mistakes, so if you see any inaccuracies or anything weird please don’t hesitate to let us know.

Total U.S. Album sales (physical + digital in millions)

Total Album Sales (physical + digital albums)

2018: 141 million
2017: 169.15 million
2016: 205.5 million
2015: 241.39 million
2014: 257.02 million
2013: 289.41 million
2012: 315.96 million
2011: 330.57 million
2010: 326.15 million
2009: 373.9 million
2008: 428.4 million
2007: 500.5 million
2006: 588.2 million
2005: 618.9 million
2004: 666.7 million
2003: 667.9 million
2002: 693.1 million
2001: 762.8 million
2000: 785 million
1999: 754.8 million
1998: 712.5 million
1997: 651.8 million
1996: 616.6 million
1995: 616.4 million (I’ve heard the figure is 616,957,000)
1994: 614.7 million (I’ve heard the figure is 615,266,000)
1993: ~573 million (1994 was 7.4% increase over 1993)

Continue reading 2018 Soundscan Data: Total Music Sales and Streams

Number One Records: Sicko Mode

Video: Travis Scott – “Sicko Mode” (ft. Drake)

From Astroworld, out now on Epic.

Oops, this is kind of old news since this song has already been replaced at No. 1 by Ariana Grande’s “Thank U, Next,” but we missed it last week.

Travis Scott scored his first number one record with “Sicko Mode” which had 37.2 million U.S. streams and 24,000 downloads sold in the week ending Nov. 29, and 65.1 million in all-format airplay audience in the week ending Dec. 2.

A remix by Skrillex might have pushed it over the top, but who knows? Billboard lumps all versions together in its chart formulations.

It’s a weird song. 5+ minutes long with a bunch of unrelated sections. And of course it features Drake. Because no commercially aspirational rapper can hope to achieve mainstream success without the help of the Canadian Champagne Papi. (Unless you’re Cardi B. Which you’re not.)

So weird it only stayed in the top spot of the pop chart for one week before that coveted position was reclaimed by Frankie Grande‘s little sister.

Travis Scott: web, twitter, amazon, apple, spotify, wiki.

Continue reading Number One Records: Sicko Mode

Number One Records: Thank U, Next

Lyric Video: Ariana Grande – “Thank U, Next”

Directed by Chris Shelley. Single out now on Republic/UMG.

Ariana Grande’s breakup jam debuted at #1 on the Hot 100 with 55.5 million U.S. streams and 81,000 downloads sold in the week ending Nov. 8 and 11.3 million in all-format radio audience in the week ending Nov. 11.

In the Hot 100’s sixty-year history, only 31 other songs have debuted at #1. It had never happened at all until 1995 when Billboard changed its calculation.

Not sure if anybody’s noticed but Ariana Grande has a really grating, terrible, nasal voice. It’s painful to listen to. But at least she’s not unwilling to kiss and tell and to name names, which makes the song far more entertaining than it would be had she opted to be coy.

Thought I’d end up with Sean but he wasn’t a match
Wrote some songs about Ricky, now I listen and laugh
Even almost got married and for Pete, I’m so thankful
Wish I could say, “Thank you” to Malcolm ’cause he was an angel

If you don’t follow TMZ you might not catch that she’s explicitly referring to rapper Big Sean, backup dancer Ricky Alvarez, SNL goofball Pete Davidson, and dead rapper Mac Miller. Tabloid gossip drama reaches #1! What a time to be alive.

Continue reading Number One Records: Thank U, Next

Number One Records: Girls Like You

Video: Maroon 5 – “Girls Like You” ft. Cardi B

Single out now on Interscope.

This is another terrible Maroon 5 song distinguished by a couple of halfway-fun verses by Cardi B. But hey, at least it’s not Drake.

I can’t remember exactly why I’ve always hated Maroon 5. I’m guessing it all comes down to Adam Levine seeming like an enormous douche. He looks like an orthopedic surgeon and sounds like a less soulful Jamiroquai.

But “Girls Like You” has been at the top of Billboard’s Hot 100 singles chart for two weeks in a row now with 24,000 downloads sold and 22.9 million U.S. streams in the week ending Sept. 27, and 128 million in radio audience in the week ending Sept. 30. This is Maroon 5’s fourth Hot 100 No. 1.

The video tries to fool us into thinking Cardi could be bothered to be in the same room with this tool, but that’s just special effects. It does appear, however, that they managed to coax a number of other charming women to show up, including Ellen Degeneres and Wonder Woman.

Billboard points out that this “ends the record run of 34 consecutive weeks that rap songs had ruled the Hot 100.” “Girls Like You” may very well be being marketed to the pop genre but it features a (lame) mid-song rap by Levine, and of course the new section by Cardi B. Notice that the song required a remix adding Cardi to achieve hitdom; the original Cardi-less version found on last year’s Red Pill Blues went nowhere.

But who cares about genres? Next phase, new wave, dance craze, anyways it’s still crappy Maroon 5 to me.

Continue reading Number One Records: Girls Like You

Number One Records: In My Feelings

Video: Drake – “In My Feelings”

Directed by Karena Evans. From Scorpion, out now on Young Money/Cash Money/Republic Records.

Drake’s “In My Feelings” has been #1 since the week ending July 12, and I’ve been trying to ignore it this whole time. But this week marks eight weeks in the top spot of the Hot 100, so I guess it’s time to accept it.

Starting to wonder if maybe my dislike of Drake is irrational… I have never liked singy hip hop. I came up with hardcore. I’ve always believed, as Chris “Mac Daddy” Kelly so eloquently stated in 1992, that “R&B-rap is bullcrap.” I didn’t even like “Regulate” back in the day. This seems completely arbitrary and ridiculous at this point. Nevertheless, implicit biases are hard to shake.

Is “In My Feelings” a good song? I don’t know. It’s a good meme. And it’s better than Post Malone, right? But it’s been the number one song in America all summer, so I suppose it’s earned closer scrutiny. I’ve listened to it a bunch of times in a row now, and it’s catchy for sure. I dig the video. Is that what New Orleans is like now? I haven’t been there since before Katrina.

But yeah, Drake. This is pop music in 2018. He’s led the Hot 100 for a 27 weeks this year in total, so this is what we’ve got. Love it or lump it.

Continue reading Number One Records: In My Feelings