It seemed rather strange to me. Yes, I have written before about Rolling Stone offering me a tote bag were I to subscribe, as though the publication founded in 1967 was now taking the route of my local PBS station during a fund drive. What, exactly, would someone carry in their official Rolling Stone tote? Presumably not “Downton Abbey” swag. But maybe that is, indeed, what is carried.
There was a clue, however, in the email solicitation recently sent by RS. It indicated that were I to subscribe before the time was up, I would “Get the BTS Issue guaranteed.” There was a photo of the cover of that issue with the seven Korean boys on the cover with a headline above the logo reading “THE FUTURE of MUSIC ISSUE.” Which seemed to be something of a disconnection: wouldn’t the future provide something like a fan with a USB plug on the end that would allow someone to catch a breeze while getting “Instant Access” to:
–Trusted music, TV, and movie reviews
–In-depth political commentary
A tote bag?
As the pandemic is fading, there are an increasing number of people who are out in the market buying things, which is leading to some rather startling numbers. For example, take the Honda HR-V, a small utility vehicle. In May its sales were up 115.8% percent compared with May 2020. Sure, May 2020 was when many people were inside, calculating how to use the available toilet paper to make it last (this is something that deserves deep economic and sociological analyses: how did an allegedly advanced, 21st-century country like the U.S. suddenly have shelves bereft of Charmin and even off-label bog rolls?).
A stat that is perhaps more remarkable than that is the according to Nikkei Asia, in Q4 2020 Big Hit Entertainment had an increase of 122% year-over-year, as the firm made 52.5 billion won. Big Hit is a Korean company. That number in U.S. dollars is $47 million.
And the biggest contributor to that was BTS. That’s right, the band of the future is making big money for Big Hit, accounting for 87.7% of Big Hit’s revenue for the first half of 2020.
Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are crushing it.