Admittedly, this is a little confusing.
On June 1, Authentic Brands Group (ABG) put out a press release.
This is the opening paragraph:
Elvis Presley Enterprises and web3 studio Run it Wild today announced a series of new partners for Elvis On-Chain, the icon’s multi-metaverse NFT project. Ramping up for the genesis launch on June 1, the dream team of partners and collaborators includes leading decentralized gaming virtual worlds The Sandbox and Decentraland, digital creator Voxel Architects, wearables designer, DAPPCRAFT and renowned web3 utility creator Metakey.
The confusion is the clause “the icon’s multi-metaverse NFT project.”
That is, one can only assume that the icon in question is Elvis; Elvis Presley Enterprises, a subset of Authentic Brands Group, is creating more digital Elvis wealth, which will, of course, garner more wealth IRL for the owners of ABG.
Elvis, of course, is dead. Has been (I suppose I should say “Allegedly has been,” because nowadays it seems that facts are only what one wants to make them to be, and while it wasn’t all that long ago that conservatives attacked academics who were ostensibly proponents of post modernism for undermining Superman’s “truth, justice and the American way,” now it is that group who, as we were reminded of by the Select Committee to Investigate the January 6th Attack on the U.S. Capitol, are all about denying reality and do so with bear spray, clubs and Viking outfits; somewhere Superman is weeping) since August 1977. If he is still alive, he’s 87, which is probably past the age that one could reasonably work the drive-thru at a burger place in western Michigan or anywhere else for that matter, the massive number available jobs in the food service industry notwithstanding.