Edvard Munch, a Norwegian artist, painted The Scream in 1893. Fast forward 128 years and there could be the sound of a wail heard from the fjords: Jack Dorsey purchased “a significant portion” of streaming service Tidal from Shawn Carter for $297-million. One assumes that when you’re dealing with that kind of money “Jay-Z” isn’t on the paperwork. Carter bought what was to become Tidal from its Norwegian founders for $56 million in 2015. Lock, stock and smoking barrel for $56 million; a “portion” for $241-million more.
As you may recall, the plan that Jay-Z had when establishing Tidal was to get a group of musicians—including Madonna, Kanye, Daft Punk, Jack White, Beyoncé—and give them a piece of the action (~3%) in order for them to create Tidal-specific music. That way there would be a solid reason for fans to go to that outlet rather than other venues.
In terms of the subscriber base, however, Spotify is doing exceedingly well and Tidal, music catalog notwithstanding, is not sweeping away the competition for dollars and ears. Spotify, Apple Music and Amazon Music account for about 70% of the market, leaving the rest to others—and the rest isn’t just Tidal.
Dorsey, the man behind Twitter, is also the co-founder of Square, the financial services company that offers clever point-of-services devices (portable, pedestal-based) through which people buy things, as well as the backend software to make the transactions complete. Swipe. Tap. Voila!