While it might not seem to be, when bands go out on the road, touring, that’s business travel. They’re not out there because they want to sleep in a bus or collect loyalty points at a chain motel where the room smells like cigarette filters and feet. It’s their job the same way the proverbial traveling salesperson is racking up the miles on that rental Impala that has a mysterious noise coming from under the hood that increases slightly with every mile clocked on the odometer.
The musicians show up at the venues large or small, hoping they’ll make the nut that will continue to allow them to make it.
Although bands aren’t corporations per se (of course, I’m talking here about bands that are clawing along in buses, vans and beaters, not those who probably have empty office space in Delaware that is the address of their incorporation papers), they are businesses, in effect, that face the same sorts of logistical challenges on the road as the aforementioned salesperson.
Good news, such as it is, for those bands who are facing the consequences of COVID-19 is that as McKinsey points out in an examination of business travel trends of the moment, “For Corporate Travel, a Long Recovery Ahead” by Andrew Curley, Rachel Garber, Vik Krishnan and Jillian Tellez, “Looking first at the distance of business travel, regional and domestic trips will likely see a return before international travel does.” So odds are for the foreseeable future, competition with non-domestic brands bands will not be much of an issue. And for those who may have car sickness, better lay on a bigger supply of Dramamine because the McKinsey report continues, “Within domestic travel, trips that can happen in personal or rental vehicles may replace short regional flights until companies’ comfort with sending employees via airplanes increases.” While taking the Delta Connection may seem a bit extreme for many bands purely from a financial standpoint, there are those musicians who need to get to a gig that would be outside the realm of a drive—although that verb should have been in the past tense—needed—because it is still the case that most venues are closed and will continue to exist in that state for the next several months—or they’ll simply stop existing.
All of which means that this whole discussion of business travel is a moot point because if bands have no place to perform, it just may be that they’ll have to disband.
That is a consequence of C-19 that will silently echo for years after the vaccine has been injected into our systems.