You’ve probably never heard of Frog Holler. So why would you give up your evening and $7 to go see them? That’s a question that Lane Campbell, an independent tour manager, wants to answer for you. Or at least get you asking…
Unlike a professional tour manager, Campbell does not actually travel with the band, but he sets up the shows, arranges promotions, and helps with the travel plans. He does this in his spare time. From home. With a full-time job.
Glorious Noise wanted to demystify the whole idea of booking a tour for a fairly unknown band. Turns out it sounds like a shitload of work. But it’s not impossible. So if there’s a band that you love and you want them to come to your town, maybe you should help them set up a tour. Or at least offer them your floor to crash on.