Warner Music has decided against licensing new music to online streaming sites like Last.FM, Pandora and others. Citing his belief that these sites, which deliver his artists’ music to untold potential new fans, was not “positive” for the music industry, chief executive Edgar Bronfman Jr. told the BBC that Warner would not issue licenses to new sites.
“Free streaming services are clearly not net positive for the industry and as far as Warner Music is concerned will not be licensed,” Bronfman told the BBC. “The ‘get all your music you want for free, and then maybe with a few bells and whistles we can move you to a premium price strategy’, is not the kind of approach to business that we will be supporting in the future.”
Instead, Bronfman said Warner will focus on launching their own fee-based service to compete with streaming sites and online retailers like iTunes.
“The number of potential subscribers dwarfs the number of people who are actually purchasing music on iTunes,” Bronfman said. He sees the potential for subscriptions in the “hundreds of millions if not billions of people, most of whom are not today either buyers or certainly heavy buyers of music.”
Yeah, right. Good luck with that.
