God bless Peggy Olsen. She’s a junior Don Draper in the making and Don’s beginning to recognize it. Suffering through the opening strains of Ann-Margret belting out “Bye Bye Birdie” because it’s the concept with which potential new clients Pepsi want to launch their potential new diet soda called Patio, Peggy wants to know how in the world that is supposed to appeal to the target audience, women. She’s summarily dismissed as not being the target audience because she’s “not fat anymore,” but Peggy hits upon the first truism for advertising consultants: the customer is NOT always right.
Poor Kinsey, he can’t decide who he even is. He thinks being an ad man in Madison Avenue is a channel for social justice and civic responsibility. This half-rate Beatnik goes toe-to-toe with representatives of Madison Square Garden, who would like to demolish New York’s Penn Station to make way for their new sports complex (spoiler: the real Penn Station was demolished in October, 1963, surely to Beardo’s dismay). Pete Campbell fires off the first zinger of the episode by pinning a now nervous Kinsey with the ego deflating, “Do you ever listen to yourself?” Pete then scurries off and tattles to Don.
