Tag Archives: Cass Records

Metro Times on The Go

The GoDetroit Metro Times has a cover story about the Go:

“The Go are completely overlooked, get little respect, and it makes me nuts,” says Ivan Suvanjieff (aka Mark Norton), the former Detroit rock scenester, Ramrods leader and CREEM editor, who’s become something of a “spiritual adviser” to the band. “I really feel that people have been force-fed so much crap now for decades that they are most likely to miss what’s truly worth the trouble, truly worth the money.”

A familiar story, for sure, but still. Why are so many undeniably great rock and roll bands getting ignored not only by the mainstream (which isn’t much of a surprise) but also by the goddamned hipsters who oughta know better?

MP3: The Go – “Invisible Friends” from Howl on the Haunted Beat You Ride, out now on Cass Records.

Via mcr.

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The Go – Invisible Friends

The Go - Howl on the Haunted Beat You RideMP3: The Go – “Invisible Friends” from Howl on the Haunted Beat You Ride, out now on Cass Records.

Back in 1999, before Napster blew up, there was still a lot of great music on the internet. Sites like listen.com aggregated a bunch legit downloads (including mp3s, Liquid Audio files, etc.) from across the web, and that’s probably where I first came across the Go. Their song, “It Might Be Bad,” was a free download.

I probably read that they were a garage rock band from Detroit, and that Sub Pop was attempting to branch out beyond grunge, so I check out the song, liked it, and later picked up the album, Whatcha Doin’. That’s how we rolled back before myspace.

These days, the Go is mostly known as the band that Jack White played guitar with for a little while. But they’ve always been more than that. Main man Bobby Harlow knows what he’s doing, and while some people might blow him off as too retro, they’d be missing the fact that the Go makes great American psychedelic rock and roll, and they make it look simple. If you’ve heard The Weirdness, you’ll know this is no easy task; even the guy who invented this shit can’t get it right anymore. The Go, however, can and does.

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